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ritual guide
A Minimalist Routine for Men
A simple, practical routine kept to three steps — clean, hydrate, protect.
Three steps, well chosen, is plenty. Cleanse in the morning and evening with something gentle. Apply a hydration step — a light face cream or face oil — to softer skin. During the day, finish with a broad-spectrum sunscreen (Aphora doesn't make SPF; use one you trust). After shaving, a calming botanical oil makes a beautiful post-shave step. Keep it simple, keep it consistent.