Privacy & consent

Your concierge, on your terms.

Aphora’s concierge only remembers what you allow it to remember. Each kind of memory is consent-gated, every consent is revocable, and your data is yours to export or delete.

What we ask consent for

• Save my Skin Ritual Profile — your skin type, goals, preferences, ingredient avoidances.
• AI memory — turn-level preferences you mention in chat (e.g. “I love camellia oil”).
• Personalisation — using your orders and browsing to refine recommendations.
• Marketing email / SMS — seasonal rituals and new launches. Opt-in only.
• Browsing tracking — what you explore on Aphora so your concierge can pick up where you left off.
• Instagram messaging — only when you initiate a DM, within Meta’s 24-hour window.
• Family / gift recipient profile — when you build a profile for someone else.

What we never do

• Collect medical history or store medical conditions as marketing signals.
• Provide medical advice — for clinical concerns we always recommend a healthcare professional.
• Send proactive Instagram DMs without your initiation.
• Sell your data or use it for purposes outside the consents you’ve granted.

Your controls

Inside your account dashboard you can view, edit and delete every category of stored data, revoke individual consents, unsubscribe from any channel, and request a full export of everything we hold about you.